Beginning our promotion tour, with the vision of showcasing fashion across iconic locations in Ciudad Juárez and El Paso, we started with the Samalayuca Dunes. Set against the vast, arid landscape, new colorful looks were designed to create a striking contrast with the desert tones, bringing vibrancy and life to the environment. The shoot also incorporated horses, adding a raw, organic element that enhanced the connection between fashion, nature, and movement.